Choose Community - giffgaff series

Directors |Joseph Taylor/Kam Slowik/Monika Baran
Producer | Monika Baran
Creative Lead | MJ Widomska
Agency | YRS TRULY

A monthly series documenting various communities for giffgaff mobile. We visited over a dozen different communities across the UK and told their stories through short mini-documentary style videos. The campaign has been massively successful, over-delivering on all benchmarks and helping position giffgaff as a community-first brand. All videos ran as a YouTube pre-roll ad, and each has surpassed YouTube’s own VTR & CVTR benchmarks